Privacy Policy

The aim of this privacy policy is to set out exactly how Alder Vineyard will use and protect any information that our valued customers provide us.

Alder Vineyard is confident and committed to making sure that any information is stored securely and that your privacy is protected at all times. Should any information be provided to us in any form, whether through this website or elsewhere we assure you that it will only ever be used in accordance with this privacy policy.

We will never sell, distribute or lease any information that we hold of yours to third parties.

From time to time it may be necessary for us to update this policy and we reserve the right to do so. Please check this page at your convenience to make sure you are happy with any changes we make.

What Personal Information We Collect
Below is a list of all the personal information we may collect and store when you contact Alder Vineyard.

  • First and Last name
  • Email Address
  • Telephone number
  • Birthday
  • Delivery/Billing Address – if you make a purchase through

How And Why We Collect Your Personal Data
We only collect your personal data through this website, or our instore epos system that is used in the vineyard shop and at events we attend.

We limit our personal data collection to the basic information we require to carry out a purchase, to send bi-monthly email marketing and to run our loyalty rewards scheme. Through making a purchase at Alder Vineyard you are giving us consent to use your provided personal data (First and Last Name, Email Address, Telephone number, Birthday, Delivery/Billing Address) to carry out your purchase. This data is mandatory to make a purchase through as without it we are unable to process the payment and ensure our products are delivered to you. If you opt to create an account at checkout these details will be securely stored within our website database that is secured by a valid SSL certificate. We will only contact you through our bi-weekly email marketing if you have given your explicit consent and you have the right to remove yourself from our contact list at any point.

What We Use Your Personal Information For:
Most of our services do not require any form of registration, allowing you to visit our site without telling us who you are. However, some services require you to provide us with personal data. Outlined below are the scenarios we will collect your personal data along with an explanation as to how we will use it.

With your explicit consent, we simply use your personal data to provide you with news and updates relevant to Alder Vineyard that we believe you may find useful, as well as offers and rewards through our instore loyalty scheme.

You will receive emails containing Vineyard updates, information, promotions, new product details, competitions and rewards. If you have given us your explicit consent your data will be stored within our MailChimp and loyalzoo accounts and we will send out emails on a bi-weekly basis. 

If you make a purchase through or in person we will hold your purchase details including your name, address, email, birthday and telephone number where necessary. These details will be kept for 7 years in keeping with our internal record keeping.

If you visit us for a tour or a table booking during the COVID19 pandemic we will hold your contact details for 21 days in line with the current government advice for track & trace.

How We Process And Store Your Personal Data
Any personal data you provide to Alder Vineyard will be stored within our website database. Our database is secured through an industry-standard SSL certificate ensuring your data is protected and encrypted. Your data can only be accessed by verified members of the Alder Vineyard team.

If you opt to sign up to our email marketing your personal data (email address, first & last name and birthday) will be securely stored and processed through our email marketing platform. We use MailChimp as our marketing automation platform. By subscribing to our contact list, you acknowledge that the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms. If you opt to join our vine club you will also be enrolled in our loyalty scheme which is run by loyalzoo.  By subscribing to our contact list, you acknowledge that the information you provide will be transferred to loyalzoo for processing in accordance with their privacy policy and terms.

How You Can Control Your Personal data:
You can update your personal data by logging into your account at You can also update your email marketing preferences and details by selecting ‘manage preferences’ at the bottom of any newsletter from us. If at any point you change your mind and are not happy to continue to have your details in our system you have every right to unsubscribe from our email marketing and remove any personal data we have stored. Upon request we will delete any records you require.

Please contact us at

Your Rights Under GDPR
The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) bring is new laws to protect you as a user online. At Alder Vineyard we support and champion all these rights and to make sure you understand your legal entitlement we have outlined the new rights brought in with GDPR below.

  1. The right to be informed – all organisations must be completely transparent in how they are using personal data
  2. The right of access – individuals will have the right to know exactly what information is held about them and how it is processed.
  3. The right of rectification – individuals will be entitled to have personal data rectified if it is inaccurate or incomplete.
  4. The right to erasure – also known as ‘the right to be forgotten’, this refers to an individual’s right to have their personal data deleted or removed without the need for a specific reason as to why they wish to discontinue.
  5. The right to restrict processing – an individual’s right to block or suppress processing of their personal data.
  6. The right to data portability – this allows individuals to retain and reuse their personal data for their own purpose.
  7. The right to object – in certain circumstances, individuals are entitled to object to their personal data being used. This includes if a company uses personal data for the purpose of direct marketing, scientific and historical research, or for the performance of a task in the public interest.
  8. Rights of automated decision making and profiling – the GDPR has put in place safeguards to protect individuals against the risk that a potentially damaging decision is made without human intervention. For example, individuals can choose not to be the subject of a decision where the consequence has a legal bearing on them, or is based on automated processing

Cookie Policy:
To make our site works properly, we sometimes place small data files called cookies on your device. Most big websites do this too.

What Are Cookies?
A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How Do We Use Cookies?
We use a range of different cookies to ensure you have a great user experience when visiting Below is an outline of the types of cookies we use.

Site Performance Cookies
This type of cookie remembers your preferences for tools found on our website, so you don’t have to re-set them each time you visit.

Analytics Cookies
These cookies can tell us whether or not you have visited the site before. Your browser will tell us if you have these cookies and, if you don’t, we generate new ones. This allows us to monitor how customers are using our site and helps us to improve your experience at

Marketing Cookies
These cookies allow us to track how successful our marketing campaigns are performing. For example, this enables us to see statistical data that shows how our marketing campaigns have resulted in increased traffic or online sales.

Third-Party Cookies
The only cookies we use that don’t originate from are listed below.

Google Analytics

These third-party cookies allow us to review how well our site is performing and find new ways to improve your experience at

Controlling Cookies
You can control and/or delete cookies through your browser  – Find out more at You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Facebook Pixel
We use the “visitor action pixels” from Facebook Inc (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behaviour to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address:

Facebook is certified under the Privacy Shield Agreement and thus guarantees compliance with European data protection legislation (

Links To Other Websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Contact us
If you have any questions at all regarding our privacy policy please contact

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We have your Booking!

We will check our availability and be in touch soon to discuss your private group tour booking via email. 

Breakfast Club - Offer

To celebrate Breakfast Club now being served Wed-Sun we are offering 15% OFF all our breakfast plates when you join us on a Wed or Thu throughout March  – Learn more

We are Covid secure

Yours and our teams safety is our number 1 priority. We have made a number of changes in the vines to keep us all safe. This is under constant review and will be updated when the government advice changes.

safe travels

We have been verified by Visit England as ‘Good to go’

Social distancing

Please keep to a 2m distance when you visit. We have set all our tables at least 1.5m apart and do recommend face coverings in all indoor areas. Our team will still be wearing face covering when around you too.

Tables size limits

To continue to keep us safe in the vines we are keeping our tables limited to 10 people. We can accommodate larger groups but please get in touch to discuss any 10+ bookings with us.

Hand washing & cleaning

We have introduced a number of hand cleaning stations and guests are required to use hand sanatisor on entry. Our team are washing their hands between each customer and we are disinfecting all tables and chairs between use.


We are offering table service in the kitchen and advice using contactless or card payments where possible.

We have your Booking!

We will check our availability and be in-touch soon to confirm your table via email.

Booking for today?
Please call us on 01566 783 409 as we may not get to your email in time. 

We have your entry!

We’ve got our fingers crossed for you. We will send you an email to confirm your entry and we will be back in touch once the competition closes. Good luck!

Welcome to the club!

We are so glad you decided to join us. We have just sent you an email to confirm your email address then you’ll be a fully-fledged member of our Vine Club.

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